likeable social media. How to Delight Your Customers,. Create an Irresistible Brand, and Be Amazing on DAVE KERPEN New Foreword by Carrie Kerpen . Irresistible Brand, and Be Generally Amazing on. Facebook (and Other Social Networks). Author: Dave Kerpen. Season: Summer Do Not Duplicate. This item:Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally by Dave Kerpen Paperback $
|Language:||English, Spanish, French|
|Genre:||Business & Career|
|Distribution:||Free* [*Registration Required]|
4 days ago Likeable Social Media How To Delight Your Customers Create An Facebook Other Networks Dave Kerpen [PDF] [EPUB] Dave Kerpen is a. Likeable Social Media How To Delight Your Customers Create An Irresistible Brand Be Generally Amazing On Facebook Other Networks Dave Kerpen - [ PDF]. emerging social sites, this updated edition of. Likeable Social Media helps you harness the power of “Dave Kerpen's insights and clear how-to instructions on .
He is actually in the trenches, doing this kind of work every day. He uses examples from his own business, Likeable Media, to illustrate his points. This book is about social media strategies and uses examples from many of the major social sites. This book is not going to teach you how to use each of the social media sites, b Dave Kerpen is an expert in the field of social media and word of mouth marketing.
This book is not going to teach you how to use each of the social media sites, but it will give you a bit of an overview of each of the major players. What Mr. Kerpen is trying to do in this book is teach you how to use social media to build relationships and be likeable. The book starts off by talking about how to define your target audience and moves into how to communicate with them.
Kerpen does a great job of addressing these issues such as comments both good and bad , questions, and authenticity. He then wraps things up by talking about incorporating social media into the whole customer experience.
In a way, the titles of the last two chapters do a good job of summing up the book. To say 'I'm sorry' and 'thank you'? It's time to start being likeable. Nov 13, Grace rated it it was amazing Shelves: Basically, this is a book about relationships. The principles and practices that make for good marriages and friendships are the same for good business.
I won't sum up the book here, but in a nutshell, if you want to be likeable - as a person, a brand, or a corporation - this book is full of illustrations of how to do just that. Mar 16, Anthony Alvarez rated it it was amazing. This was such a fun book that wasn't overally self-serving. I enjoyed the ideas presented and will use them at my business. Thank you! Apr 05, Rachael Kelly rated it really liked it.
I read Likeable Business through 12 books group, which is an online book club that features a new personal development book to read and discuss each month, and it is definitely a book that I can see myself referencing back to often in the future.
This material addressed in this book is by no means a new concept, which the author fully acknowledges, however it is presented in a way that significantly makes it easier to grasp and understand why these practices need to be put into place.
Likeable bu I read Likeable Business through 12 books group, which is an online book club that features a new personal development book to read and discuss each month, and it is definitely a book that I can see myself referencing back to often in the future. Likeable business addresses topics such as; listening, transparency, passion, responsiveness, authenticity, and more interesting topics.
The book is full of wonderful examples of how each of these ideal business practices have been put into practice already. I felt like it was a lot easier to relate to what the author was writing with examples and tips of how to actually implement much of this within an organization. While the topics discussed felt like basic skills a manager, employee, or organization would already use, it was easy to see how many had lost the focus of going back to the basics.
This book helped me understand responsiveness and what going the extra mile for a customer can mean for an organization. There were also a lot of examples of organizations that chose not to go the route of applying these skills to their organizations, and unfortunately many of those organizations are no longer in business. The examples of businesses that went the extra mile made me want to jump on Twitter at that moment and let them know that their actions are not going unnoticed.
It definitely comes down to treating individuals as you would want to be treated. It overall has improved my understanding and ability to identify organizations and businesses I currently shop at, that at the moment, do not seem to care if they lose my business.
Jan 11, Jary Welker rated it it was amazing. What Dave Kerpen has done in this impressive, but incredibly readable, book has been to reduce to the most basic, those elements in today's business world necessary to be not just 'likeable' or one that can and does endure but also most positively memorable. With real-time examples of businesses that measure high in 'likeability' and some that don't we see first hand how the construct of his "likeable pyramid' fits neatly together.
The eleven principles of 'likeability' that make up the pyra What Dave Kerpen has done in this impressive, but incredibly readable, book has been to reduce to the most basic, those elements in today's business world necessary to be not just 'likeable' or one that can and does endure but also most positively memorable.
The eleven principles of 'likeability' that make up the pyramid are not "revolutionary" according to the author, but are "quite intuitive" and yet many of us find that we have wander off of the straight and narrow and find ourselves not nearly 'likeable' enough. The great news is that it is almost never too late.
While some of the eleven principles may take a bit longer to have a real impact, they can all be implemented today, and many can effect the 'likeability' factor immediately. Especially with the strong influence of social media, a business can monitor much more closely their customer's responses to the good and the not so good and respond more quickly. As a personal example, a local business that I have have frequented since they opened with fanfare and success just a few years ago had recently slipped, in my mind, in their quality and service.
Following what Dave had outlined in a number of his examples, I went to their Facebook page and commented, and to my delight, they responded both positively and quickly.
Like listening and storytelling, responsiveness and adaptability, passion and gratefulness, these are only a few of the sound and simple principles that are of the bedrock of the most successful and 'likeable' businesses today. I was fortunate to have read this book as part of the 12 Books Club and would highly recommend it.
I need to read Dave's first book,'likeable social media' now. Jan 03, Jacob rated it really liked it. It specifically addresses how any person or organization can become more… well likeable. Since likeability is a critical value in our growing transparent society, I think this material could really apply to anyone in any industry or personal pursuit.
Dave Kerpen outlines 11 principles of Likeable businesses.
I love books that are laid out like that. It makes it easier to read in chunks and it tends to make a lot more sense to me. We all need to practice and develop these principles.
One of these for example is Gratitude. Kerpen believes in showing gratitude and he is able to relate how this critical asset affects the bottom lines of business on and offline. Another principle in the book is Authenticity.
A lack of authenticity is not only foolish on the part of any individual or organization but Kerpen also shows that it is toxic and deceiving. Before finishing this book I gave a copy to a business colleague A few weeks later when we spoke on the phone he thanked me profusely.
So, I give you my own endorsement and that of another internet marketing professional!
Jan 27, Bia rated it really liked it Shelves: Ok, I finished this one some time ago, but work wouldn't let me write a review and post it here. I'm making it right now!!! Currently, it is very difficult to manage a business, especially if we want people to like our business. As a professor at some universities, this book brought an interesting insight on the topic and I'll hopefully apply it in the disciplines that minister as a way to show a little of what can be done if the company would like to be a likeable business.
But 4 solid stars!!!! But what is the book all about? It's quite simple, the author discusses eleven points that can be worked by the company each represents a level of commitment to the new perspective of the relationship between customers and companies!! I really liked how the author addressed each point and used real examples to explain what was done right and what was wrong in every situation. I recommend reading this for everyone, regardless of being an entrepreneur or not!
Thanks to the publisher and to NetGalley for the opportunity to read this book! Dec 29, Kara rated it it was amazing Shelves: I would highly recommend this book to any manager or anyone in a customer-facing role. Kerpen has a fresh look of what it means to be a likeable business in today's hyper-connected world.
These sound simple and are discussed thoroughly in many different books, but Kerpen differentiates himself with his examples. Kerne explains that in order to be a good teacher you must practice the art of patience.
People who are patient can teach anyone just about anything. You have to take the time to explain and demonstrate every single step. Be patient and simplify things so that anyone can understand what you are teaching.
Furthermore, the idea helps others identify their strengths and teach and manage to those strengths as well. First identify their strengths and understand how they can be utilised to learn and be successful in the task at hand.
Kerne shares a good activity to do in order to improve your teaching ability: If you are a manager, identify a few people that report directly to you. Remember a few of your favourite school teachers. How was their teaching beneficial to you and how did they affect your performance.
Encourage people to find an accountability partner to keep them on track. Everyone should check in with their partner at a minimum once a week. So many people go on to be a leader without any formal training or coaching. He identifies a few things that good leaders need to be focusing on at all times: Identifying and clearly communicating the vision for your team. Ensuring that the right people are in the right roles within the team. Ensuring that there is enough money and resources to reach the desired goals.
Although a difficult task, you need to be the one to deliver bad news. This goes for your professional and personal life. Kerne encourages you to practice being as honest and transparent with people as possible. When delivering bad news, be clear, straight to the point and remain positive where possible. Establishing this transparency with family and colleagues will help build trust and deepen relationships. You can be a leader even if you have no official leadership role and are simply setting a good example for the people around you.
And you can develop many leaders on your team as well. This can be applied to conflict occuring between you and someone else, or between two other people.
Conflict usually appears when someone is struggling to feel heard or be helped. Kerne explains that your instinct may be to try to wrap the conflict up as soon as possible. Both sides need to feel like they have been heard before they will calm down and collect themselves.
If you are part of the conflict, the easiest way to resolve it is to let go of your argument. Surrender to them and take the control back. A lot of people see this as quitting or failing, but really you are controlling the situation by determining the outcome.
And sometimes it takes work, but through time and effort, through listening and mirroring and validation—along with a dose of patience—you can get to a good place with someone. They forget what the aim of the fame is, to sell something to other people. Aim to help people imagine a life with your product, how does it fit into their life right now and what problems does it solve. Random acts of kindness Kerne emphasises the importance of a random act of kindness and how it can make anything feel better.
All you need to do is stop focusing on yourself for a few minutes and focus on someone else. Constrictive criticism No-one enjoys receiving criticism but Kerne explains that constructive criticism is a core component of improvement.
Feedback is so important and is entirely necessary. Have a one-on-one discussion. Consider the praise sandwich — start with a compliment, followed by a criticism and round it up with another compliment. Rather than just identifying issues, suggest positive solutions. He recommends you consider creative ways that you can surprise the important people in your life and promote happiness and joy. Consider your employees, colleagues, clients, friends, and family.
Try and surprise someone every day with a little bout of happiness. Whether it be a small compliment or sharing a joke, the little things go a long way. Consider writing thank you cards.
Although a bit old-fashioned, a thank you card can be incredibly influential. It shows that you care and you took the time to sit down, write a personal note and send the card. You can also send small, thoughtful gifts. Another thing that Kerne recommends you try to do regularly is introduce people you know to each other.
And it should provide mutual benefits. Humans love to talk about themselves. Stop passively listening simply waiting for your turn to talk and start actively listening care about what the other person is saying. When networking, aim to stand out in a crowd. Use social networks such as LinkedIn to meet people. Learn to pick up non-verbal cues. Understand what they mean. Aim to teach, show people how to do things rather than telling them In order to teach, you need to be patient.
Learning how to resolve conflict is really important. For both conflict that involves yourself and conflict between two other individuals. Ensure that any criticism that you hand out is constructive. Aim to keep people happy, do little things to brighten peoples days. Further reading If you enjoyed reading about how to deal with other people the definitely check out How to Win Friends and Influence People by Dale Carnegie.
The principles in the book are simple, but something a lot of us fail to use or remember. This book will help you to convince people to your way of thinking, avoid arguments and become more like. If you're in a leadership or sales type role, I strongly recommend this book. This book is ideal for anyone who leads, whether it be a small team, an entire organisation, a community or a family.
Simon emphasises that when an environment is built on trust, teams will work together, have each other's backs, survive and thrive.
These relationships can be used to open up new doors and opportunities, achieve great success and reach your goals. Ferrazzi emphasises the importance of networking, meeting new people and reaching out to people beyond your usual social circle. Guidelines is my eBook that summarises the main lessons from 33 of the best-selling self-help books in one place.